Receive endorsement from the American Lifeguard Association®

Receive endorsement from the American Lifeguard Association®

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We want to thank you for your interest in obtaining an endorsement from the American Lifeguard Association, along with your support of our water safety programs and environmental endeavors, which help make our beaches and waterways cleaner and safer for future generations.

There is no fee for the reassessment of the product or service that is seeking our endorsement. But if the product or service is accepted to be endorsed by our Association there may be an annual endorsement fee charged depending on the product or service.

The American Lifeguard Association has been around for over 30 years and has trained over 250,000 Lifeguards worldwide. We have an excellent reputation and are featured in national news, offering our opinions and suggestions on water safety. We have been quoted in numerous newspapers, magazines, and national TV news educating the public. We have also received support over the years from corporate entities such as Kmart, TYR, Nike, Oakley, Coppertone, VDL, LG, and Verizon, to name a few. Also, we have worked with national agencies such as the American Chemistry Council, CDC, and US Consumer Product Safety Commission to help make our aquatic environments safer for everyone.

The American Lifeguard Association emphasizes public awareness of governmental and personal responsibility in aquatic environmental issues to protect the world we live in. It has worked diligently on environmental issues to help keep our beaches and waterways for our future generations. Over the years, we have helped promote the H2O Think Blue Too movement, along with Jean-Michel Cousteau, son of the famed ocean explorer Jacques Cousteau and founder of the Ocean Futures Society. With the help and support of the American Lifeguard Association the movement has had a positive impact on the appearance and well-being of our aquatic environments.

The American Lifeguard Association promotes the safe and enjoyable use of aquatic environments through public service announcements and national news media interviews. The Association’s opinion and viewpoints have been aired numerous times over the decades, on network shows such as NBC Today Show, Good Morning America, Doctors, and the Weather Channel. It has also worked with all the national news networks such as ABC, CBS, FOX, and NBC.

Watch the following video of a Good Morning America interview on one of the many products we have endorsed over the decades. Tap the following link for video Beach umbrella safety warning.

If our endorsement is given, we strongly feel that it will enhance your product’s notoriety. We are very confident that you will love the results of what our endorsement will add to your company image and reputation.

If you are interested in seeing about getting your product or service endorsed by the American Lifeguard Association, we ask that you email us at alalifeguard@aol.com.

PLEASE NOTE THAT ENDORSEMENTS ARE ONLY GIVEN AFTER THOROUGH REVIEW OF THE PRODUCT OR SERVICE TO HELP ENSURE IT MEETS THE ACCEPTED REQUIREMENTS SET BY THE AMERICAN LIFEGUARD ASSOCIATION. A COPY OF BLANK ENDORSEMENT AGREEMENT IS LISTED BELOW FOR YOUR REVIEW.

American Lifeguard Association Endorsement Agreement

The American Lifeguard Association, Inc. ALA) agrees to give their endorsement to [Company] for their product [Name of the item], which is listed on their website.

The term is from [Date] through [Date], which will be for three years, requiring an endorsement fee of [may apply] each year. In return, ALA will allow [Company] advertising our endorsement and placing our endorsement along with the American Lifeguard Association logo onto their printed materials, products, and website stating that we endorse their product.

Definitions:

(a) The term endorsements are, therefore, generally used hereinafter to cover both terms and situations. 

(b) For purposes of this part, an endorsement means any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization) which message consumers are likely to believe reflects the opinions, beliefs, findings, or experience of a party other than the sponsoring advertiser. The party whose opinions, beliefs, findings, or experience the message appears to reflect will be called the endorser and may be an individual, group or institution.

(c) For purposes of this part, the term product includes any product, service, company or industry. 

(d) For purposes of this part, an expert is an individual; group or institution possessing, pursuant to experience, study or training, knowledge of a particular subject, which knowledge is superior to that generally acquired by ordinary individuals.

General considerations:

(a) Endorsements must always reflect the honest opinions, findings, beliefs, or experience of the endorser.

(b) The endorsement message need not be phrased in the exact words of the endorser, unless the advertisement affirmatively so represents. However, the endorsement may neither be presented out of context nor reworded to distort in any way the endorser's opinion or experience with the product. An advertiser may use an endorsement of an expert or celebrity only as long as it has good reason to believe that the endorser continues to subscribe to the views presented. An advertiser may satisfy this obligation by securing the endorser's views at reasonable intervals where reasonableness will be determined by such factors as new information on the performance or effectiveness of the product, a material alteration in the product, changes in the performance of competitors' products, and the advertiser's contract commitments.

Endorsements by organizations:

Endorsements by organizations, especially expert ones, are viewed as representing the judgment of a group whose collective experience exceeds that of any individual member, and whose judgments are generally free of the sort of subjective factors which vary from individual to individual. Therefore, a process sufficient to ensure that the endorsement fairly reflects the collective judgment of the organization must reach an organization's endorsement.

If any provision(s) of this Agreement shall be determined to be void, ambiguous, or unenforceable, the same shall be stricken from this Agreement and in no way shall affect other provisions of, or the validity or enforceability of this Agreement. The Parties understand that the contents of this Agreement are confidential, and that disclosure of it to any third party could be detrimental to the interests of one or both Parties. Therefore, the Parties agree not to disclose the terms of this Agreement, without the prior written permission of the other party, other than to business advisors, legal and financial representatives.

If any provision(s) of this Agreement shall be determined to be void, ambiguous, or unenforceable, the same shall be stricken from this Agreement and in no way shall affect other provisions of, or the validity or enforceability of this Agreement. The Parties understand that the contents of this Agreement are confidential, and that disclosure of it to any third party could be detrimental to the interests of one or both Parties. Therefore, the Parties agree not to disclose the terms of this Agreement, without the prior written permission of the other party, other than to business advisors, legal and financial representatives.

This Agreement constitutes the entire agreement of the parties and cannot be altered or modified except by an agreement in writing signed by both parties. Upon its execution, this Agreement shall supersede all prior negotiations, understandings and agreements, whether oral or written, and such prior agreements shall thereupon be null and void and without further legal effect.

The Provider shall indemnify and hold the Swimming Pool and Spa Association, Inc. and each of its directors, officers, employees, agents and Affiliates harmless from and against any and all claims, actions, suits, proceedings, losses, damages and expenses (including, without limitation, reasonable attorneys', consultants' and experts' fees) (collectively, "Claims") arising out of or relating to any inaccuracy or breach of ALA's representations, warranties, covenants or any claim or action for products liability, personal injury, death or other cause of action arising out of or in connection with this Agreement, including actions based upon negligence of ALA under this Agreement. The Provider shall maintain at its own expense a comprehensive general and liability insurance with aggregate limits no less than $1,000,000.

If any term, covenant, condition or provision of this Agreement or the application thereof to any person or circumstance, shall to any extent be held to be invalid, illegal, or unenforceable in any respect, the remainder of this Agreement, or application of such term or provision to a person or circumstance other than to those as to which it is held invalid, illegal, or unenforceable, shall not be affected thereby, and each term, covenant, condition or provision of this Agreement shall be valid and shall be enforced to the fullest extent provided by law. This Agreement shall be governed by and construed in accordance with the laws of the State of Virginia. 

The American Lifeguard Association serves as the industry educator, promoter and provider of aquatic safety information. We provide the public with guidelines governing health and safety practices and conducts certification classes. We have certified over 250,000 individuals over the past 30 years. We conduct market research; publish safety information, which has been adopted by the general public; and sponsor one of the world's largest water safety awareness networks.

ALA also endorses Global Lifeguards, which is a volunteer based nonprofit 501(c)(3) organization actively promoting water safety and environmental stewardship through the eyes and ears of your community.

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